What does a media company need to do?

  1. Produce unique, proprietary, dynamic content and services that appeal to a defined demographic

  2. Reach a large number of users with that content as inexpensively as possible

  3. Make money through advertising to the demographic you're serving

  4. Retain users by maintaining a high-quality user experience on your site, both with front-end design and back-end performance

Open source technologies help accomplish #2 and #4, leaving more money to spend on #1, and more money to be made in #3!

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